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African American Rhetoric in the Multimedia Age: Unveiling the Power of Representation and Resistance

Eugene Scott

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Published in Digital Griots: African American Rhetoric In A Multimedia Age (Studies In Writing And Rhetoric)

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A Group Of African Americans Using Various Multimedia Devices, Such As Smartphones, Laptops, And Tablets, To Engage In Storytelling, Activism, And Community Building. Digital Griots: African American Rhetoric In A Multimedia Age (Studies In Writing And Rhetoric)

In the rapidly evolving landscape of communication, where digital platforms and multimedia technologies have become ubiquitous, the study of African American rhetoric takes on a new level of significance. This book, "African American Rhetoric in the Multimedia Age," is a comprehensive exploration of the ways in which Black voices have harnessed the power of multimedia to reshape cultural narratives, challenge dominant discourses, and pursue social justice.

Digital Griots: African American Rhetoric in a Multimedia Age (Studies in Writing and Rhetoric)

by Adam J. Banks

4.2 out of 5

Language	:	English
File size	:	1557 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Print length	:	208 pages

Historical Foundations and Contemporary Manifestations

The book delves into the historical roots of African American rhetoric, tracing its origins in the oral traditions of enslaved Africans and the vibrant cultural expressions of the African diaspora. It examines how these traditions have evolved in the digital era, finding new forms of expression through blogs, social media, podcasts, and other multimedia platforms.

Particular attention is paid to the concept of "digital blackness," which refers to the unique ways in which African Americans use digital technologies to create and share their own cultural content, connect with others, and challenge stereotypes. The book analyzes how digital blackness has empowered Black communities and created new spaces for self-representation and resistance.

Critical Race Theory and Intersectionality

The book draws on frameworks from critical race theory and intersectionality to understand the complex ways in which race, gender, class, and other factors shape the production and reception of African American rhetoric in the multimedia age. It examines how these intersecting identities influence the ways in which Black speakers and writers negotiate the digital landscape and how their messages are interpreted by different audiences.

Multimodal Analysis and Transformative Power

The book employs multimodal analysis to examine the ways in which African American rhetoric utilizes a wide range of modalities, including text, images, video, and sound, to create meaning and engage audiences. It argues that the multimodal nature of African American rhetoric allows it to transcend traditional boundaries and reach new audiences in powerful and transformative ways.

Specific case studies are used to illustrate how African American writers and activists have used multimedia to mobilize communities, raise awareness about social issues, and challenge oppressive structures. The book highlights the transformative potential of African American rhetoric in the digital age, demonstrating its ability to inspire change, foster solidarity, and create more just and equitable societies.

Digital Divide and Digital Literacy

The book also addresses the challenges and opportunities presented by the digital divide and the issue of digital literacy. It examines the ways in which access to technology and the ability to use it effectively can impact the ability of African Americans to participate fully in the multimedia age.

The book proposes strategies for bridging the digital divide and promoting digital literacy among Black communities, ensuring that they have the tools and skills necessary to navigate the digital landscape and leverage its power for empowerment and social change.

"African American Rhetoric in the Multimedia Age" is a groundbreaking work that provides a comprehensive understanding of the complexities and transformative power of African American rhetoric in the digital era. It is essential reading for scholars, students, activists, and anyone interested in the intersection of race, communication, and technology.

This book challenges traditional notions of rhetoric and opens up new possibilities for understanding the ways in which African Americans have shaped and continue to shape the cultural landscape of the United States and beyond. By embracing the power of multimedia, African American rhetoric is poised to continue its legacy of resistance, empowerment, and transformative social change.

Digital Griots: African American Rhetoric in a Multimedia Age (Studies in Writing and Rhetoric)

by Adam J. Banks

4.2 out of 5